Google launched a similar program in July 2021. There is a discount from the moment of approval until the developer goes beyond the program conditions, with the main one being that the developer earns less than 1 million USD per year.įor many, this turned out to be more than doable (and others suddenly found that their divisions had nothing in common, and could be considered independent developers). Furthermore, the reduced service fee applies not only to subscriptions but to all purchases through the application, as well as to the application itself, if it is paid. Its essence is simple: the developer submits an application and is commissioned 15% for all payments through the application. After the scandals between Apple and Epic Games, followed by the creation of the App Equity Coalition at the end of 2020, Apple prepared a tempting offer: a commission discount for small developers under the App Store Small Business Program. Then they have launched the 15% discount per user who subscribed for more than 1 year. Till mid-2016 for Apple and 2018 for Google Play the service fee for all apps was about 30%. Find more here: Apple Fiscal Calendar and Google Payouts Calendar.
Today we are going to discuss how to determine app store commission rates for subscriptions apps correctly and what factors affect your total revenue.īefore we move further, worth mention that both Apple and Google have they own payout calendar schedule. The service fee paid by the developer is either 15% or 30% of the transferred amount, whether it is a one-time purchase, a subscription, or a renewal.Ĭonsidering that the developer’s profit may not exceed more than a few percent of the proceeds, accurate accounting for these amounts seems like a very sensible thing. All transactions have to go through the store, no direct transfers are allowed, and the commission is subtracted from the amounts spent by customers. Some of these conditions concern the income that developers receive from users for accessing the application’s functions.
Apple App Store and Google Play Store provide developers with a platform for distributing applications under very certain, harsh terms.
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